Neat. Pragmatic. The Swedish Way of Life.
Swedes take pride in a modest, minimalistic, no-nonsense culture. These qualities also define IKEA's approach towards furniture design, to the delight of many.
IKEA is an anchoring presence in a world of overwhelming choices.
This campaign presents "Swedish Practicality" as the antidote to an unfortunate side-effect of the laidback Aussie way of life: the under-appreciation of efficiency.
Cut the chat, get some quality furniture, go home, & assemble. You're welcome.
IKEA is an anchoring presence in a world of overwhelming choices.
This campaign presents "Swedish Practicality" as the antidote to an unfortunate side-effect of the laidback Aussie way of life: the under-appreciation of efficiency.
Cut the chat, get some quality furniture, go home, & assemble. You're welcome.
